In the digital era, your online reputation is your reputation. Every business, regardless of how small or large, is at the mercy of its online reputation. Owners and executives who understand this invest in Online Reputation Management (ORM). ORM is a strategy and process of monitoring, managing, and influencing your digital reputation and credibility online. An effective online reputation management strategy also provides new opportunities and insight on increasing your product’s awareness. Every business has a digital reputation. It’s the sea of public opinion that is formed by what people read about you online others’ experiences with your brand and their comments about it. And because a majority of consumers rely on online reviews and comments when making purchasing decisions, having a good reputation online will increase consumers’ trust in your brand, which will result in increased sales and revenue. However, a single negative review can seriously damage your brand’s image and chase away prospective customers. Therefore, maintaining a positive online reputation is absolutely necessary. ORM is all about taking control of the online conversation. It involves strategies and techniques that ensure people find the right material when they look for your business or brand online. This service is not just about damage control; it’s about promoting, protecting, and preserving your company’s image in the digital world. To conclude, online reputation management should be a vital part of your company’s marketing strategy due to the rise of the digital world. In a world where everyone is online, reputation management is the key to leverage your brand’s digital potential effectively.